{"id":1770,"date":"2025-03-14T21:12:45","date_gmt":"2025-03-14T21:12:45","guid":{"rendered":"https:\/\/www.simsa.at\/print-finishing\/3d-embossing\/"},"modified":"2025-04-21T18:53:58","modified_gmt":"2025-04-21T18:53:58","slug":"3d-embossing","status":"publish","type":"page","link":"https:\/\/www.simsa.at\/en\/print-finishing\/3d-embossing\/","title":{"rendered":"3D embossing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1770\" class=\"elementor elementor-1770 elementor-393\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-579f215 e-flex e-con-boxed e-con e-parent\" data-id=\"579f215\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c525409 elementor-widget elementor-widget-heading\" data-id=\"c525409\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3D embossing\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-498cfbc e-flex e-con-boxed e-con e-parent\" data-id=\"498cfbc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ec953d elementor-widget elementor-widget-text-editor\" data-id=\"5ec953d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>Three-dimensional embossing effects on cardboard<\/h3><p>Tactile and palpable prints are particularly appealing: Three-dimensional embossing of printed images can make them even more lifelike. For example, the bark of a tree or the knobs of a basketball suddenly become tangible and tactile.<\/p><h3>Psychological added value through tactility<\/h3><p>The haptic touch also activates the touch sense. And the more senses you appeal to, the greater the cross-linking and memory storage in the brain. For example, a mailing that is pleasant to the touch creates a\u00a0<strong>longer attention span<\/strong>, a\u00a0<strong>higher response rate<\/strong>\u00a0and an\u00a0<strong>improved recall of your advertising message<\/strong>.<\/p><h3>Variations of embossing in print<\/h3><ul class=\"list-normal\"><li>If the image is raised, i.e. above paperlevel, it is referred to as\u00a0<strong>embossing<\/strong><\/li><li>If the image is recessed, i.e. below paperlevel, it is called\u00a0<strong>debossing<\/strong><\/li><li>A\u00a0<strong>single-level<\/strong>\u00a0embossing has one raised level. A\u00a0<strong>single-level<\/strong>\u00a0debossing has one immersed level.<\/li><li>A\u00a0<strong>multi-level<\/strong>\u00a0embossing has two or more levels parallel to the paper surface.<\/li><li><strong>Sculptured 3D relief<\/strong>\u00a0embossing, on the other hand, shows three-dimensional gradients and body shapes, such as a face or statue.<\/li><li>A more historical term for tactile embossing is &#8220;<strong>blind embossing<\/strong>&#8220;. The word &#8220;blind&#8221; is intended to indicate that the embossing image is positioned on plain paper without printing ink involved in its area.<\/li><\/ul><h3>Light reflection enhances printed effect<\/h3><p>Additional\u00a0<strong>light reflection greatly enhances the visual effect of an embossing<\/strong>. There are two possibilities for this:<\/p><ol><li><strong>Metallization of the embossing image<\/strong>\u00a0with a very thin layer of reflective metal, a so-called foil relief embossing.<\/li><li><strong>High-gloss UV varnishing of the emb<\/strong>ossing image.<\/li><\/ol><h3>Paper and cardboard for embossing<\/h3><p>Paper and cardboard can be embossed well up to around 500g\/m\u00b2. With thick cardboard and paperboard, the material is often too thick for embossing. Here, however, a well palpable indentation can usually be pressed in. Papers that are too thin usually have too little body to allow impressive deformation.<\/p><h3>Important tips for your embossed printing type<\/h3><p>Embossing sounds very simple at first glance. Nevertheless, a few points are crucial for success already in the conception phase:<\/p><ol><li>The\u00a0<strong>embossed image<\/strong>\u00a0is\u00a0<strong>visible laterally reversed and inverted on the reverse side<\/strong>. A high embossing, for example, is present on the reverse side as a side-inverted debossing. The debossing on the reverse side is therefore often cleverly incorporated in graphic design as a &#8220;space divider&#8221;.<\/li><li>The human eye focuses more on\u00a0<strong>distracting color contrasts<\/strong>\u00a0than on height differences. The\u00a0<strong>embossing of a high-contrast pre-printed image<\/strong>, such as a black headline on white paper, is\u00a0<strong>therefore hardly notice<\/strong>able. Remedy: Avoid high color contrasts or use spot UV-varnish to add light reflection to the embossing.<\/li><li>The\u00a0<strong>embossing height, that<\/strong>\u00a0can be achieved, depends\u00a0<strong>very much on the suitability of the paper for embossing<\/strong>. Both the paper manufacturer and we will be happy to advise you in more detail.<\/li><li>A\u00a0<strong>&#8220;naked&#8221; embossing<\/strong>,\u00a0<strong>without light-reflecting additional effects<\/strong>\u00a0such as gloss varnish or metallization, is a great plus for activating the sense of touch. However, it will\u00a0<strong>never<\/strong>\u00a0be\u00a0<strong>the eye-catcher<\/strong>\u00a0that attracts potential customers from a distance and invites them to look at it.<\/li><\/ol><p>Below are some &#8220;impressive&#8221; examples in our photo gallery:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23baa92 elementor-widget elementor-widget-gallery\" data-id=\"23baa92\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:5,&quot;aspect_ratio&quot;:&quot;1:1&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.simsa.at\/wp-content\/uploads\/2025\/03\/3d-folienreliefpraegung.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"23baa92\" data-elementor-lightbox-title=\"3d Folienreliefpraegung\" data-elementor-lightbox-description=\"3D-Folienreliefpr\u00e4gung in metallischer Gold-Optik, lichtreflektierend, tastbar\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTM4NCwidXJsIjoiaHR0cHM6XC9cL3d3dy5zaW1zYS5hdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDNcLzNkLWZvbGllbnJlbGllZnByYWVndW5nLmpwZyIsInNsaWRlc2hvdyI6IjIzYmFhOTIifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.simsa.at\/wp-content\/uploads\/2025\/03\/3d-folienreliefpraegung-1024x683.jpg\" data-width=\"800\" data-height=\"534\" aria-label=\"3D-Folienreliefpr\u00e4gung in metallischer Gold-Optik, lichtreflektierend, tastbar (dt. Reliefschnittgravur)\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.simsa.at\/wp-content\/uploads\/2025\/03\/3d-lackhochpraegung.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"23baa92\" data-elementor-lightbox-title=\"3d Lackhochpraegung\" data-elementor-lightbox-description=\"3D-Reliefpr\u00e4gung mit zus\u00e4tzlicher UV-Lackierung in Hochglanz des Pr\u00e4gemotivs (3D-Lackhochpr\u00e4gung) auf Papier\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTM4NSwidXJsIjoiaHR0cHM6XC9cL3d3dy5zaW1zYS5hdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDNcLzNkLWxhY2tob2NocHJhZWd1bmcuanBnIiwic2xpZGVzaG93IjoiMjNiYWE5MiJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.simsa.at\/wp-content\/uploads\/2025\/03\/3d-lackhochpraegung-1024x683.jpg\" data-width=\"800\" data-height=\"534\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.simsa.at\/wp-content\/uploads\/2025\/03\/3d-praegung-dame.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"23baa92\" data-elementor-lightbox-title=\"3d Praegung Dame\" data-elementor-lightbox-description=\"3D-Relief-Pr\u00e4gung auf ungestrichenem Karton, Blindpr\u00e4gung ohne Vordruck, gut tastbar\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTM4NiwidXJsIjoiaHR0cHM6XC9cL3d3dy5zaW1zYS5hdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDNcLzNkLXByYWVndW5nLWRhbWUuanBnIiwic2xpZGVzaG93IjoiMjNiYWE5MiJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.simsa.at\/wp-content\/uploads\/2025\/03\/3d-praegung-dame-1024x683.jpg\" data-width=\"800\" data-height=\"534\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.simsa.at\/wp-content\/uploads\/2025\/03\/folienreliefpraegung-2.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"23baa92\" data-elementor-lightbox-title=\"Folienreliefpraegung\" data-elementor-lightbox-description=\"3D-Hochpr\u00e4gung f\u00fcr die Wiener Philharmoniker auf echtmetallischem Papier simsa MetalPaper Gold Satin\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTM4NywidXJsIjoiaHR0cHM6XC9cL3d3dy5zaW1zYS5hdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDNcL2ZvbGllbnJlbGllZnByYWVndW5nLTIuanBnIiwic2xpZGVzaG93IjoiMjNiYWE5MiJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.simsa.at\/wp-content\/uploads\/2025\/03\/folienreliefpraegung-2-1024x683.jpg\" data-width=\"800\" data-height=\"534\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.simsa.at\/wp-content\/uploads\/2025\/03\/folienreliefpraegung_mit_abgerundeten_kanten.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"23baa92\" data-elementor-lightbox-title=\"Folienreliefpraegung Mit Abgerundeten Kanten\" data-elementor-lightbox-description=\"Plastische Verformung von Karton durch metallische Folienreliefpr\u00e4gung mit abgerundeten Kanten\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTM4OCwidXJsIjoiaHR0cHM6XC9cL3d3dy5zaW1zYS5hdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDNcL2ZvbGllbnJlbGllZnByYWVndW5nX21pdF9hYmdlcnVuZGV0ZW5fa2FudGVuLmpwZyIsInNsaWRlc2hvdyI6IjIzYmFhOTIifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.simsa.at\/wp-content\/uploads\/2025\/03\/folienreliefpraegung_mit_abgerundeten_kanten-1024x683.jpg\" data-width=\"800\" data-height=\"534\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.simsa.at\/wp-content\/uploads\/2025\/03\/goldornamente_gepraegt_auf_papier-2.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"23baa92\" data-elementor-lightbox-title=\"Goldornamente Gepraegt Auf Papier\" data-elementor-lightbox-description=\"Hochpr\u00e4gung mit Glanzlackeffekt, auf echtmetallischem Papier simsa MetalPaper Gold Satin\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTM4OSwidXJsIjoiaHR0cHM6XC9cL3d3dy5zaW1zYS5hdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDNcL2dvbGRvcm5hbWVudGVfZ2VwcmFlZ3RfYXVmX3BhcGllci0yLmpwZyIsInNsaWRlc2hvdyI6IjIzYmFhOTIifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.simsa.at\/wp-content\/uploads\/2025\/03\/goldornamente_gepraegt_auf_papier-2-1024x683.jpg\" data-width=\"800\" data-height=\"534\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.simsa.at\/wp-content\/uploads\/2025\/03\/lackhochpraegung_ausgerundet.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"23baa92\" data-elementor-lightbox-title=\"Lackhochpraegung Ausgerundet\" data-elementor-lightbox-description=\"UV-Lack und Hochpr\u00e4gung mit ausgerundeten, herausgew\u00f6lbten Buchstaben\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTM5MCwidXJsIjoiaHR0cHM6XC9cL3d3dy5zaW1zYS5hdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDNcL2xhY2tob2NocHJhZWd1bmdfYXVzZ2VydW5kZXQuanBnIiwic2xpZGVzaG93IjoiMjNiYWE5MiJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.simsa.at\/wp-content\/uploads\/2025\/03\/lackhochpraegung_ausgerundet-1024x683.jpg\" data-width=\"800\" data-height=\"534\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.simsa.at\/wp-content\/uploads\/2025\/03\/3d-folienpraegung.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"23baa92\" data-elementor-lightbox-title=\"3d Folienpraegung\" data-elementor-lightbox-description=\"3D-Folienpr\u00e4gung metallisch auf Naturpapier\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTM5MSwidXJsIjoiaHR0cHM6XC9cL3d3dy5zaW1zYS5hdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDNcLzNkLWZvbGllbnByYWVndW5nLmpwZyIsInNsaWRlc2hvdyI6IjIzYmFhOTIifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.simsa.at\/wp-content\/uploads\/2025\/03\/3d-folienpraegung-1024x684.jpg\" data-width=\"800\" data-height=\"534\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.simsa.at\/wp-content\/uploads\/2025\/03\/lackhochpraegung_3d_relief.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"23baa92\" data-elementor-lightbox-title=\"Lackhochpraegung 3d Relief\" data-elementor-lightbox-description=\"UV-Lack und Hochpr\u00e4gung mit 3D-Relief einer K\u00f6rperskulptur\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTM5MiwidXJsIjoiaHR0cHM6XC9cL3d3dy5zaW1zYS5hdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDNcL2xhY2tob2NocHJhZWd1bmdfM2RfcmVsaWVmLmpwZyIsInNsaWRlc2hvdyI6IjIzYmFhOTIifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.simsa.at\/wp-content\/uploads\/2025\/03\/lackhochpraegung_3d_relief-1024x683.jpg\" data-width=\"800\" data-height=\"534\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.simsa.at\/wp-content\/uploads\/2025\/03\/lackhochpraegung_rounded-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"23baa92\" data-elementor-lightbox-title=\"Lackhochpraegung Rounded\" data-elementor-lightbox-description=\"UV-Lack und Hochpr\u00e4gung mit ausgerundeten, herausgew\u00f6lbten Buchstaben\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTM5MywidXJsIjoiaHR0cHM6XC9cL3d3dy5zaW1zYS5hdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDNcL2xhY2tob2NocHJhZWd1bmdfcm91bmRlZC0xLmpwZyIsInNsaWRlc2hvdyI6IjIzYmFhOTIifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.simsa.at\/wp-content\/uploads\/2025\/03\/lackhochpraegung_rounded-1-1024x683.jpg\" data-width=\"800\" data-height=\"534\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.simsa.at\/wp-content\/uploads\/2025\/03\/lackhochpraegung_relief_detail.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"23baa92\" data-elementor-lightbox-title=\"Lackhochpraegung Relief Detail\" data-elementor-lightbox-description=\"Lackhochpr\u00e4gung, hochgl\u00e4nzend, mit 3D-Relief des Facettenschliffs\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTM5NCwidXJsIjoiaHR0cHM6XC9cL3d3dy5zaW1zYS5hdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDNcL2xhY2tob2NocHJhZWd1bmdfcmVsaWVmX2RldGFpbC5qcGciLCJzbGlkZXNob3ciOiIyM2JhYTkyIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.simsa.at\/wp-content\/uploads\/2025\/03\/lackhochpraegung_relief_detail-1024x683.jpg\" data-width=\"800\" data-height=\"534\" aria-label=\"Lackhochpr\u00e4gung, hochgl\u00e4nzend, mit 3D-Relief des Facettenschliffs, f\u00fcr Swarovski Kristall Gl\u00fcckwunschkarte\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.simsa.at\/wp-content\/uploads\/2025\/03\/p1010219.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"23baa92\" data-elementor-lightbox-title=\"P1010219\" data-elementor-lightbox-description=\"Plastische Verformung von Karton durch metallische Folienreliefpr\u00e4gung mit Dachgiebel-Effekt\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTM5NSwidXJsIjoiaHR0cHM6XC9cL3d3dy5zaW1zYS5hdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDNcL3AxMDEwMjE5LmpwZyIsInNsaWRlc2hvdyI6IjIzYmFhOTIifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.simsa.at\/wp-content\/uploads\/2025\/03\/p1010219.jpg\" data-width=\"794\" data-height=\"530\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.simsa.at\/wp-content\/uploads\/2025\/03\/tastbare_drucke_praegung_mit_lack.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"23baa92\" data-elementor-lightbox-title=\"Tastbare Drucke Praegung Mit Lack\" data-elementor-lightbox-description=\"Tastbare Pr\u00e4gung auf Papier, Motiv mit Hochglanzlackeffekt verst\u00e4rkt\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTM5NiwidXJsIjoiaHR0cHM6XC9cL3d3dy5zaW1zYS5hdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDNcL3Rhc3RiYXJlX2RydWNrZV9wcmFlZ3VuZ19taXRfbGFjay5qcGciLCJzbGlkZXNob3ciOiIyM2JhYTkyIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.simsa.at\/wp-content\/uploads\/2025\/03\/tastbare_drucke_praegung_mit_lack-1024x684.jpg\" data-width=\"800\" data-height=\"534\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/www.simsa.at\/wp-content\/uploads\/2025\/03\/relief_hologrammeffekt.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"23baa92\" data-elementor-lightbox-title=\"Relief Hologrammeffekt\" data-elementor-lightbox-description=\"3D-Relieffolienpr\u00e4gung Hologrammeffekt Silber auf Karton\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTM5NywidXJsIjoiaHR0cHM6XC9cL3d3dy5zaW1zYS5hdFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDNcL3JlbGllZl9ob2xvZ3JhbW1lZmZla3QuanBnIiwic2xpZGVzaG93IjoiMjNiYWE5MiJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/www.simsa.at\/wp-content\/uploads\/2025\/03\/relief_hologrammeffekt-1024x683.jpg\" data-width=\"800\" data-height=\"534\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7fe250b e-flex e-con-boxed e-con e-parent\" data-id=\"7fe250b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89edfc7 elementor-widget elementor-widget-heading\" data-id=\"89edfc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16a90da uael-faq-box-layout-yes align-at-left elementor-widget elementor-widget-uael-faq\" data-id=\"16a90da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"uael-faq.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t<div id='uael-faq-wrapper-237' class=\"uael-faq-wrapper\">\n\t\t\t\t<div class=\"uael-faq-container uael-faq-layout-accordion\" data-layout=\"accordion\" >\n\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-4446280\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-angle-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M177 159.7l136 136c9.4 9.4 9.4 24.6 0 33.9l-22.6 22.6c-9.4 9.4-24.6 9.4-33.9 0L160 255.9l-96.4 96.4c-9.4 9.4-24.6 9.4-33.9 0L7 329.7c-9.4-9.4-9.4-24.6 0-33.9l136-136c9.4-9.5 24.6-9.5 34-.1z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"uael-question-4446280 uael-question-span\" tabindex=\"0\" id=\"uael-faq-1-69d342aab2246\">What is embossing? Embossing explained simply!<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span><p>An embossing is a deformation of a material by means of an embossing tool. Paper, for example, is pressed between the embossing die and the counterpart and thus formed into the shape of the embossing die. Thicker materials, such as 2mm grey cardboard, can no longer be formed between the embossing die and the counterpart. However, they can have a recess pressed into them by means of the embossing die. In this case, the material is not deformed but compressed.<\/p><\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-004b40a\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-angle-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M177 159.7l136 136c9.4 9.4 9.4 24.6 0 33.9l-22.6 22.6c-9.4 9.4-24.6 9.4-33.9 0L160 255.9l-96.4 96.4c-9.4 9.4-24.6 9.4-33.9 0L7 329.7c-9.4-9.4-9.4-24.6 0-33.9l136-136c9.4-9.5 24.6-9.5 34-.1z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"uael-question-004b40a uael-question-span\" tabindex=\"0\" id=\"uael-faq-2-69d342aab285b\">How can an embossing be visually enhanced?<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span><p>An embossing on paper or cardboard can be massively enhanced optically by adding light reflection. There are two possibilities for this:<\/p><ol><li>Metallisation of the embossing image = hot foil relief embossing<\/li><li>High-gloss UV varnishing of the embossing image = embossing with high gloss UV-varnish<\/li><\/ol><\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-dad1ef3\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-angle-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M177 159.7l136 136c9.4 9.4 9.4 24.6 0 33.9l-22.6 22.6c-9.4 9.4-24.6 9.4-33.9 0L160 255.9l-96.4 96.4c-9.4 9.4-24.6 9.4-33.9 0L7 329.7c-9.4-9.4-9.4-24.6 0-33.9l136-136c9.4-9.5 24.6-9.5 34-.1z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"uael-question-dad1ef3 uael-question-span\" tabindex=\"0\" id=\"uael-faq-3-69d342aab28c6\">What are typical errors in embossing on paper and cardboard?<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span><p>The human eye focuses more on distracting colour contrasts than on differences in height. The embossing of a high-contrast image, such as a black headline on white paper, is therefore hardly noticeable. Remedy: Avoid high colour contrasts or incorporate optical enhancement through light reflection. This can be done by metallising or partially varnishing the embossed motif with a high-gloss finish.<\/p><p>The basis for effective embossing is also a suitable material. Thin paper has less body for deformation than thick cardboard. With inexpensive, coated paper, the paper\u00b4s coating layer often tends to break open with higher deformation. High-quality folding box cardboard can withstand more here. Fibre length is also an important issue: long fibres bridge height differences.<\/p><p>In the case of very large embossed motifs, the strong material displacement can also cause the paper to toss or curl. In extreme cases, this can result in a brochure with the cover page bulging at the cut edge.<\/p><p>Too fine detailled images no longer deform the material, but rather have the effect of a knife blade pressing in on the material. In this case, the paper cracks more quickly. An alternative here is usually a relief varnish instead of embossing, available in matt or gloss, depending on the objective.<\/p><\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-6685baf\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-angle-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M177 159.7l136 136c9.4 9.4 9.4 24.6 0 33.9l-22.6 22.6c-9.4 9.4-24.6 9.4-33.9 0L160 255.9l-96.4 96.4c-9.4 9.4-24.6 9.4-33.9 0L7 329.7c-9.4-9.4-9.4-24.6 0-33.9l136-136c9.4-9.5 24.6-9.5 34-.1z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"uael-question-6685baf uael-question-span\" tabindex=\"0\" id=\"uael-faq-4-69d342aab2930\">Was ist FAQ?<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.<\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-06c0614\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-angle-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M177 159.7l136 136c9.4 9.4 9.4 24.6 0 33.9l-22.6 22.6c-9.4 9.4-24.6 9.4-33.9 0L160 255.9l-96.4 96.4c-9.4 9.4-24.6 9.4-33.9 0L7 329.7c-9.4-9.4-9.4-24.6 0-33.9l136-136c9.4-9.5 24.6-9.5 34-.1z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"uael-question-06c0614 uael-question-span\" tabindex=\"0\" id=\"uael-faq-5-69d342aab299d\">Which paper is suitable for embossing?<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span><p>During embossing, the paper is deformed. This is a mechanical stress for the fibre meshwork, which can lead to cracks in the paper. For a strong embossing result, papers with long fibres are therefore preferable. This is the case with most high-quality, uncoated design boards, such as Gmund Color. High-quality (!), coated folding box cartons, such as Algro Design, are also usually designed for embossing.<\/p><p>Industrial mass-produced paper, on the other hand, is often problematic: especially standard coated paper often has a lot of (cheap) paper coating to save (expensive) wood pulp. However, this much paper coating is brittle and breaks very soon. Although the embossing tool would work out even more height, the contact pressure cannot be increased any further. Uncoated cheap papers do not have a paper coating, but can also quickly show cracks due to short fibres.<\/p><\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-ed09911\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-angle-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M177 159.7l136 136c9.4 9.4 9.4 24.6 0 33.9l-22.6 22.6c-9.4 9.4-24.6 9.4-33.9 0L160 255.9l-96.4 96.4c-9.4 9.4-24.6 9.4-33.9 0L7 329.7c-9.4-9.4-9.4-24.6 0-33.9l136-136c9.4-9.5 24.6-9.5 34-.1z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"uael-question-ed09911 uael-question-span\" tabindex=\"0\" id=\"uael-faq-6-69d342aab29fb\">What is relief embossing?<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span><p>Single and multi-level embossings are raised or recessed in parallel levels in relation to the paper surface. They are clearly defined geometrically. Relief embossing, on the other hand, rises and falls in free progressions. Typical examples of relief embossing are motifs such as body shapes, for example faces, statues or part of the surface of a golf ball. A typical example of a one-step embossing is a lettering that is raised in one level.<\/p><\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-a11f8a9\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-angle-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M177 159.7l136 136c9.4 9.4 9.4 24.6 0 33.9l-22.6 22.6c-9.4 9.4-24.6 9.4-33.9 0L160 255.9l-96.4 96.4c-9.4 9.4-24.6 9.4-33.9 0L7 329.7c-9.4-9.4-9.4-24.6 0-33.9l136-136c9.4-9.5 24.6-9.5 34-.1z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"uael-question-a11f8a9 uael-question-span\" tabindex=\"0\" id=\"uael-faq-7-69d342aab2a4d\">What is 3D embossing?<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span><p>A 3D embossing is an umbrella term for all types of deformation of paper or cardboard. These include blind embossing, mere compression of cardboard or microembossing, each in the possible designs of single-level, multi-level or sculptured relief embossing.<\/p><\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-7153127\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-angle-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M177 159.7l136 136c9.4 9.4 9.4 24.6 0 33.9l-22.6 22.6c-9.4 9.4-24.6 9.4-33.9 0L160 255.9l-96.4 96.4c-9.4 9.4-24.6 9.4-33.9 0L7 329.7c-9.4-9.4-9.4-24.6 0-33.9l136-136c9.4-9.5 24.6-9.5 34-.1z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"uael-question-7153127 uael-question-span\" tabindex=\"0\" id=\"uael-faq-8-69d342aab2ac7\">What is single-level embossing or debossing?<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span><p>A single-step or single-level embossing is raised in a parallel level in relation to the paper surface, i.e. it is higher.<\/p><p>A single-step or single-level debossing is recessed in a parallel level in relation to the paper surface, i.e. it is lower.<\/p><p>Viewed from the side, it looks like a step on a staircase. Hence the name.<\/p><\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-5822871\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-angle-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M177 159.7l136 136c9.4 9.4 9.4 24.6 0 33.9l-22.6 22.6c-9.4 9.4-24.6 9.4-33.9 0L160 255.9l-96.4 96.4c-9.4 9.4-24.6 9.4-33.9 0L7 329.7c-9.4-9.4-9.4-24.6 0-33.9l136-136c9.4-9.5 24.6-9.5 34-.1z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"uael-question-5822871 uael-question-span\" tabindex=\"0\" id=\"uael-faq-9-69d342aab2b18\">What is a multi-level embossing?<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span><p>A multi-level embossing is raised in several parallel levels in relation to the paper surface. Viewed from the side, it looks like several steps of a staircase. Hence the name. A simple example is the picture of a pocket calculator: The 1st raised step here would be the housing, the 2nd step the protruding keys. Experience shows that with 2 steps it is possible to design beautifully. However, more than 2 steps usually make little sense and should be avoided: The height differences that can be achieved are only faintly recognisable here.<\/p><p>In the case of debosing the result is recessed instead of raised.<\/p><\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-2075b81\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-angle-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M177 159.7l136 136c9.4 9.4 9.4 24.6 0 33.9l-22.6 22.6c-9.4 9.4-24.6 9.4-33.9 0L160 255.9l-96.4 96.4c-9.4 9.4-24.6 9.4-33.9 0L7 329.7c-9.4-9.4-9.4-24.6 0-33.9l136-136c9.4-9.5 24.6-9.5 34-.1z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"uael-question-2075b81 uael-question-span\" tabindex=\"0\" id=\"uael-faq-10-69d342aab2b7c\">A blind embossing is an embossing on paper or cardboard where there is no pre-printed embossing motif. It is therefore an embossing on a \"naked\", unprinted area of the paper. However, the term lacks a more precise definition, such as whether the embossing is raised or recessed or whether it is single or multi-level.  Blind embossing looks particularly good on solid-coloured, dark-coloured design cartons. The design should also be reduced and not distract visually from the embossing. On white paper and with visually distracting printing all around, the perceptibility for the eye can be severely impaired. Our tip: By varnishing 1:1 with light-reflecting, glossy UV varnish, the blind embossing can be emphasised very strongly. This is then referred to as embossing with a high gloss uv-varnish.<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.<\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-497fb26\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-angle-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M177 159.7l136 136c9.4 9.4 9.4 24.6 0 33.9l-22.6 22.6c-9.4 9.4-24.6 9.4-33.9 0L160 255.9l-96.4 96.4c-9.4 9.4-24.6 9.4-33.9 0L7 329.7c-9.4-9.4-9.4-24.6 0-33.9l136-136c9.4-9.5 24.6-9.5 34-.1z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"uael-question-497fb26 uael-question-span\" tabindex=\"0\" id=\"uael-faq-11-69d342aab2bcf\">What is a embossing?<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span><p>A raised embossing is a deformation of paper or cardboard in which the embossing motif is raised. On the reading or viewing side, the embossed motif is legible and raised, while on the reverse side of the paper it is inverted and recessed.<\/p><p>The raised embossing can be executed in different ways, such as single-stage, multi-level or as a sculptured 3D relief (see the explanations in the related FAQ points).<\/p><\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-9555f9f\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-angle-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M177 159.7l136 136c9.4 9.4 9.4 24.6 0 33.9l-22.6 22.6c-9.4 9.4-24.6 9.4-33.9 0L160 255.9l-96.4 96.4c-9.4 9.4-24.6 9.4-33.9 0L7 329.7c-9.4-9.4-9.4-24.6 0-33.9l136-136c9.4-9.5 24.6-9.5 34-.1z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"uael-question-9555f9f uael-question-span\" tabindex=\"0\" id=\"uael-faq-12-69d342aab2c24\">What is microembossing?<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span><p>The term \"microembossing\" stands for embossing that consists of ultra-fine details. These are usually elements such as hatchings, grains, hairlines and microscopic texts or line logos. A \"normal\" embossing on paper deforms it in height or depth. Microembossing on paper and board, however, merely creates a fine impression in the paper surface. Microembossing by itself is very inconspicuous. Only when combined with a real metallic coating does it unfold its effect. Metallic coatings such as silver or gold reflect incident light. This makes the microembossing motif suddenly very visible.<\/p><\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-ed82066\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-angle-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M177 159.7l136 136c9.4 9.4 9.4 24.6 0 33.9l-22.6 22.6c-9.4 9.4-24.6 9.4-33.9 0L160 255.9l-96.4 96.4c-9.4 9.4-24.6 9.4-33.9 0L7 329.7c-9.4-9.4-9.4-24.6 0-33.9l136-136c9.4-9.5 24.6-9.5 34-.1z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"uael-question-ed82066 uael-question-span\" tabindex=\"0\" id=\"uael-faq-13-69d342aab2c75\">Is there an embossing without deformation or imprint on the reverse side?<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span><p>The embossed image is always visible on the reverse side. A high embossing is therefore present on the reverse side as a side-inverted low embossing. The embossing on the reverse side is therefore often incorporated into the graphic design as a \"space divider\". For business cards, folding cards are often used. In the case of soft-cover brochures, folded flaps often cover the back (6-page or 8-page cover).<\/p><\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-fdaf950\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-angle-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M177 159.7l136 136c9.4 9.4 9.4 24.6 0 33.9l-22.6 22.6c-9.4 9.4-24.6 9.4-33.9 0L160 255.9l-96.4 96.4c-9.4 9.4-24.6 9.4-33.9 0L7 329.7c-9.4-9.4-9.4-24.6 0-33.9l136-136c9.4-9.5 24.6-9.5 34-.1z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"uael-question-fdaf950 uael-question-span\" tabindex=\"0\" id=\"uael-faq-14-69d342aab2cc4\">Can I emboss hardcover books or grey board?<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span><p>Yes, but only with a press-in. The thick cardboard gets compressed. A deformation of the material is no longer possible with such a thickness.<\/p><\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-64678ce\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-angle-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M177 159.7l136 136c9.4 9.4 9.4 24.6 0 33.9l-22.6 22.6c-9.4 9.4-24.6 9.4-33.9 0L160 255.9l-96.4 96.4c-9.4 9.4-24.6 9.4-33.9 0L7 329.7c-9.4-9.4-9.4-24.6 0-33.9l136-136c9.4-9.5 24.6-9.5 34-.1z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"uael-question-64678ce uael-question-span\" tabindex=\"0\" id=\"uael-faq-15-69d342aab2d19\">What are the alternatives to embossing on paper or card?<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span><p>In the case of delicate motifs, tactile and visible elevation can alternatively be achieved with our UV - relief varnish.<\/p><\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-8691623\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-angle-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M177 159.7l136 136c9.4 9.4 9.4 24.6 0 33.9l-22.6 22.6c-9.4 9.4-24.6 9.4-33.9 0L160 255.9l-96.4 96.4c-9.4 9.4-24.6 9.4-33.9 0L7 329.7c-9.4-9.4-9.4-24.6 0-33.9l136-136c9.4-9.5 24.6-9.5 34-.1z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"uael-question-8691623 uael-question-span\" tabindex=\"0\" id=\"uael-faq-16-69d342aab2d6a\">Where does the word relief come from?<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span><p>The word relief comes from the French and stands for \"the highlighted\". It has its origins in geography and refers to differences in height on the surface of the earth. In art, the term relief is used for representations that stand out plastically from the background. Examples are wall ornaments or carvings. High-quality printed matter such as invitations, business cards or book covers are also often embossed in relief. While print appeals to the sense of sight, relief embossing also activates the sense of touch. This leads to a longer attention span and better memory.<\/p><\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"uael-accordion-da7b307\" class=\"uael-faq-accordion\" role=\"tablist\">\n\t\t\t\t\t\t\t\t<div class= \"uael-accordion-title\" aria-expanded=\"false\" role=\"tab\">\n\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon uael-accordion-icon-left\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"uael-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-angle-up\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M177 159.7l136 136c9.4 9.4 9.4 24.6 0 33.9l-22.6 22.6c-9.4 9.4-24.6 9.4-33.9 0L160 255.9l-96.4 96.4c-9.4 9.4-24.6 9.4-33.9 0L7 329.7c-9.4-9.4-9.4-24.6 0-33.9l136-136c9.4-9.5 24.6-9.5 34-.1z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"uael-question-da7b307 uael-question-span\" tabindex=\"0\" id=\"uael-faq-17-69d342aab2dd2\">What is the difference between letterpress and relief printing?<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"uael-accordion-content\" role=\"tabpanel\">\n\t\t\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\t\t<span><p>Letterpress and embossing are two different processes used in printing:<\/p><p>A raised embossing is a deformation of paper or cardboard in which the embossing motif is raised. On the reading or viewing side, the embossed motif is legible and raised, while on the reverse side of the paper it is inverted and recessed.<\/p><p>Letterpress is a printing process in which the printing parts of the printing form are raised, comparable to a stamping device. The first medieval letterpress forms were carved wooden letters, which were later replaced by cast lead letters. Today, classical letterpress printing with inks is only used in niches, selling historical or classical style print matter. Technically closely related and frequently used, however, is hot foil stamping, a letterpress with coloured foils instead of liquid ink.<\/p><\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>3D embossing Three-dimensional embossing effects on cardboard Tactile and palpable prints are particularly appealing: Three-dimensional embossing of printed images can make them even more lifelike. For example, the bark of a tree or the knobs of a basketball suddenly become tangible and tactile. Psychological added value through tactility The haptic touch also activates the touch [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1393,"parent":1765,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1770","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.simsa.at\/en\/wp-json\/wp\/v2\/pages\/1770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.simsa.at\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.simsa.at\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.simsa.at\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.simsa.at\/en\/wp-json\/wp\/v2\/comments?post=1770"}],"version-history":[{"count":4,"href":"https:\/\/www.simsa.at\/en\/wp-json\/wp\/v2\/pages\/1770\/revisions"}],"predecessor-version":[{"id":2408,"href":"https:\/\/www.simsa.at\/en\/wp-json\/wp\/v2\/pages\/1770\/revisions\/2408"}],"up":[{"embeddable":true,"href":"https:\/\/www.simsa.at\/en\/wp-json\/wp\/v2\/pages\/1765"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.simsa.at\/en\/wp-json\/wp\/v2\/media\/1393"}],"wp:attachment":[{"href":"https:\/\/www.simsa.at\/en\/wp-json\/wp\/v2\/media?parent=1770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}