Smellable prints and scented paper? "What's the point?" you may be asking yourself now. The answer is both simple and multifaceted:
More senses = More impact
Scented printing appeals to the olfactory sense of smell. And thus, in addition to the visual sense of sight and the tactile sense of touch, you have also activated a third sense.
The more senses you appeal to, the better the cross-linking and memory storage in the brain: What sounds like dry science at first glance, however, brings you tangible, practical benefits, for example through a longer attention span, higher response rates for mailings or improved recall of your message.
Human playfulness and curiosity are also addressed with a scented varnish field. This is because the scent is stored in the scent varnish in microscopic capsules, safe for transport. By rubbing the scent field, these microcapsules burst open and release the scent. This trick allows you to smell the fragrance when needed, unlike the perfume applied in the morning to the body, which has faded away by afternoon.
When it comes to available fragrances for fragrance printing, here is a wide selection of fragrance varnishes. The list includes a variety of scent varnishes from
In addition to classics such as the scent of roses or cinnamon, you can even find exotic scent stimuli such as horse stable or new car smell. We will be happy to advise you in more detail.
Your own scent printed on paper
In addition, we can also put your own perfume scent onto paper for you. Based on the essence you provide, we create a printable fragrance varnish. Printed fragrance advertising is particularly effective for the market launch of new cosmetic, perfume and hygiene products. Your potential customers can try your new scent, without the need for you to invest in expensive sample packs or test bottles.